Learning Goal: I’m working on a marketing presentation and need an explanation and answer to help me learn.
DUE DATE: submitted by Friday, July 15th, 2022 by 11:59 PM
Because so much information is only available from people, personal interviews are important tools to gain deeper insights into understanding behaviors and standards within an industry. You are required to identify, contact, and interview someone working as a marketing professional. This person can be someone you know already (i.e., family member, friend, neighbor, etc.) or someone you get by reaching out directly to a company of interest. Your interviewee should:
- Have daily involvement with, and/or managerial control over, some element of marketing (i.e., a salesperson, sales manager, logistics manager, advertising exec, media buyer, product development, customer service representative, retail store owner, entrepreneur (if they do their own marketing), etc).
- Is NOT currently a student
- Be at least 21 years of age or older
- Be willing to provide a contact number so we can call to verify their participation
While retail salespeople and telemarketers are part of marketing, they are excluded — I would like you to seek out people higher up in the marketing field to give you a more seasoned perspective.
STEP 1: IF you have any doubt about whether your interviewee would qualify … get Approval from Dr. Luckett first — send him a quick email about who you would like to interview, their relationship to you, and why they qualify as a marketing professional. Don’t do the work only to find out that the person wouldn’t qualify! Once approved …
STEP 2: Set up an interview time with your marketing professional by Phone or Email.
STEP 3: Write up results and submit them through Canvas.
Note: IF you’ve already conducted your In-Person Interview you can submit it. You do NOT have to re-do the interview by phone/email.
STEP 3: Conduct the interview.
STEP 4: Write up results and submit them through Canvas (.doc/.docx format only).
The paper should be divided into three REQUIRED sections: Background, The Interview, and Synopsis (See Guidelines). Use APA style citations and bibliography (usually in the background section). See the attachment for important details.
Please let me know if you have any questions. ML