Learning Goal: I’m working on a information technology project and need support to help me learn.
Research Project #3
Read the following article:
California and the European Union Take the Lead in Data Protectio.pdf California and the European Union Take the Lead in Data Protectio.pdf – Alternative Formats
The article discusses the comparison between two fundamental laws that exist to protect data privacy for consumers. As discussed in class, data privacy is a critical dynamic that marketers need to understand to ensure that they operate within the confines of that law.
After reading this article, conduct an article reflection assignment to write a 3-4 page paper addressing the following questions:
- For each of the CCPA and GDPR laws, describe each in brief?
- What are at least two differences between each law? What are two things they have in common?
- What was the core reason(s) why these laws have been enacted?
- Why are these laws significant to the landscape of digital marketing, and how will they pose a challenge to marketers moving forward?
The paper should be APA Format, 12PT Font, Double Spaced, Times New Roman, with a minimum of 2 references. A title page and the reference page are required but do not count towards the 3-4 page minimum.
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