Learning Goal: I’m working on a business discussion question and need an explanation and answer to help me learn.
Imagine you work in the marketing department of a medium-size outdoor apparel company. Your manager says that your marketing plan is to “sell to everyone.”
Write a short paragraph describing how segmentation could make your marketing efforts more effective. In your response to your manager, provide at least one specific example of how using segmentation could more effectively reach customers. In addition, describe at least two specific action steps you would suggest taking in order to effectively segment your customers.