Whether or not the product actually works is irrelevant. You will market the product to the consumer market and must:
Decide on which consumer market(s) segments you wish to target. (Explain the reason for targeting those markets.)
Decide on a name for the product.
Decide on which country or countries you will initially market the product.
Develop a message that will convince the consumers to buy your product.
Develop a strategy for marketing the product.
This must be realistic. Unless you have a significant amount of money to commit to this project, do not develop
strategy that requires a lot of money. The maximum about of money that you can spend for marketing is $20,000.
As a new company, you will not be able to have immediate distribution through a major retailer, so do not make
that claim or assumption. I need at least eight pages.
This assignment is crucial, please put in the effort required.
Turnitin Report
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