Public Relations Plan

INSTRUCTIONS

I chose the company Theranos. I started a small part of the paper and it is attached.

Write a 4–5 page paper in which you:

• State the name of the organization and describe its mission and purpose. Provide details about the company.
• Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
• Create the specific goals your campaign will try to achieve and justify why you chose these goals.
• Design and explain the steps you will take to achieve your goals.
• Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6). Identify the internal and external stakeholders who will be affected by your actions.
• Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.

ADDITIONAL REQUIREMENTS

• Include a conclusion to summarize your points.
• Include in-text citations when presenting information from other sources. You should begin your search for sources in the Strayer Library.
• Use a minimum of three credible, relevant, and appropriate sources.
• Include a sources page at the end of your paper.
• Limit the use of quotes (no more than 10% of direct quotes in body of paper). Paraphrase content to demonstrate your understanding of the material.
• Include 7–8 headings to organize the paper by various sections or topics.

Note: Source pages are not included in the 4–5 page count.