You are to formulate a 2000 word individual strategic marketing plan marketing strategy, with the aim of developing a sustainable competitive advantage for the company in the case study.
Case study att
Your plan should consist of:
A brief introduction to the brand including how it is a service (not a product)
A brief analysis of competitors in the form of a positioning map
A discussion regarding post-COVID challenges/opportunities for the brand and possible
A suggested marketing plan, including
1. Suggested unique selling proposition and a suggested branding strategy
2. At least 3 integrated marketing communications mix campaigns with mock-up portfolio 3. Incorporation of a strategic marketing trend relevant to the industry.
3. Budget, timeframe and metrics incorporated in the following format format attached
You are required to use at least 8 sources of information and reference these in accordance with Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your report (not included in the word limit).
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