Marketing Question

Case Questions

1.How is J.C. Penney using mood to influence consumers’ affective attitudes?

2.By withholding the sponsor’s name until the end of its commercials, J.C. Penney adds a sense of mystery to its ads. Do you think this is a good approach for a retailer to take? Explain your answer by using consumer behavior concepts from this chapter.

3.How is Wal-Mart seeking to influence consumers’ cognitive and affective attitudes with its new ads and new slogan “Save Money. Live Better”?