Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.
Assignment type: Brand Extension
Word Count: 2,000
Due date: October 20th 2022
Time due: 11:59pm
Document Type: word doc and word docx only
For the purpose of this assignment, you will have to create a brand extension for a brand of your choice. You must choose a brand that is well established, a brand that has plenty of reliable sources online.
Your brand extension should consist of the following:
- Executive Summary
- Rationale/Justification (the reason as to why your group has come up with the idea of the new extension)
- History of Brand (this could be a timeline of the brand and the story behind the business)
- PESTLE Analysis (include a minimum of 4 points per factor)
- SWOT Analysis (include a minimum of 4 points per factors)
- New products(s)
- New customer(s)
- New competitors
- New marketing strategy
- New organisational structure
Please share the responsibility of the report fairly amongst your group.